https://www.youtube.com/watch?v=MnA3aXThss8

Inspired by his mother’s kindness with her customers, GoFundMe CMO Musa Tariq creates a safe space for users to be vulnerable. He shares how he merged his career with his values — inspiring donations through the New York State of Kind campaign, fundraising for equality with #StopAsianHate, and simply using the power of marketing for good.

#Salesforce #Connections

Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus

Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe

Learn more about Salesforce: Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/salesforce

About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Salesforce,Sales force,Connections,Connections episode,Connections show,Salesforce Connections,authentic marketing,authenticity,brand,brand voice,Episode 5,Ep 5,Connections Episode 5,Musa Tariq,GoFundMe,Go fund me,donations,fundraising,helping,kindness,charity,New York State of Kind,marketing campaign,stop asian hate,stopasianhate,equality,values,beliefs,customers,vulnerability,users,asking for help,raising money,good deeds,acts of kindness,NYC,San Francisco