Mark Douglas, MNTN president & CEO and Peloton SVP and head of global marketing Dara Treseder, discuss the company’s ad campaign to deal with a situation that occurs in the first episode of ‘And Just Like That,’ a new chapter of ‘Sex & the City.’ For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi 

Peloton wants users to know its at-home fitness equipment can improve one’s physical health — not lead to health complications, which was implied in the reboot of “Sex and the City” on HBO Max.

The company put out a response on its Twitter account on Sunday to a plot in “Sex and the City” that sent shares of the company tumbling last week, piling onto a recent selloff. The stock is down about 75% year-to-date, and it hit a 52-week low of $37.67 on Friday.

(The next part of this story contains a spoiler for the first episode of “And Just Like That…”.)

In the widely shared “Sex and the City” scene,” one of the main characters of “And Just Like That…”, Mr. Big, died from a heart attack after taking a 45-minute Peloton class.

In Peloton’s parody commercial, Jess King — the Peloton instructor who was portrayed in the HBO show — sits down with Mr. Big, played by “Sex and the City” actor Chris Noth, after he gets up from a fall and asks him if he would like to take another class on the Bike.

“I feel great,” Noth says in Peloton’s video. “Shall we take another ride? Life is too short not to.”

Then, a voiceover by actor and director Ryan Reynolds says: “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation. … Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He’s alive.”

The whole thing came together in under 48 hours and was filmed in New York City, according to a Peloton spokesperson. Reynolds’ marketing company, Maximum Effort, created the spot.

Reynolds also shared the video online on Sunday in a Tweet saying: “Unspoiler alert.”

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