The SVB Wine Division's annual direct-to-consumer virtual event looks at the industry's consumer sales activity and analyzes the data in our DTC report. Featuring a panel of experts, this year's videocast focused on these topics: • Digital strategies for customer acquisition • Finding the sweet spot with wine clubs • The resurgence of tasting rooms The panel included: - Rob … [Read more...]
2023 SVB State of the Wine Industry Report | 1/18/23
This virtual event launched the 22rd annual SVB State of the Wine Industry report. The report looks at key supply, demand and pricing trends to gauge what's going on in the wine world and to make predictions for the year ahead. Author Rob McMillan was joined by a panel of other industry experts to discuss the key findings in this year's report. The event featured: - Rob … [Read more...]