The SVB Wine Division’s annual direct-to-consumer virtual event looks at the industry’s consumer sales activity and analyzes the data in our DTC report. Featuring a panel of experts, this year’s videocast focused on these topics:

• Digital strategies for customer acquisition
• Finding the sweet spot with wine clubs
• The resurgence of tasting rooms

The panel included:

– Rob McMillan, EVP and Founder of the SVB Wine Division
– Jessah Diaz, Marketing Manager at Rutherford Wine Company
– Paul Mabray, CEO of Pix
– Leah McNalley, Senior Ecommerce Manager at Ste. Michelle Wine Estates

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